Content Marketer with the Curiosity of a Journalist
I am a creative with a background in marketing, PR and TV. Curiosity, flexibility and accuracy are three of my core values.
I’m a Results-Focused Creative
Content marketers like me love watching the results roll in after every campaign. When a team of digital marketers works together, my part frequently is writing and videography. Here are some results of my work, and the teamwork of which I was a part.
- 150% increase in annual productivity in 4 years at the University of Montana Foundation
- Direct mail appeal netted 17% over goal at the Girl Scouts of Southern Illinois
- Completed redesign of the Cottey College website in 100 days; the number of views doubled and leads from prospective students doubled in 90 days because of SEO improvements.
- Membership increased 25% in one quarter at Powell Gardens after implementing search engine marketing
Freelance Content Marketer Since 2013
My freelancing work began in 2013, when I was a development communications consultant and writer for the University of Alaska-Fairbanks. I have produced videos, managed digital marketing, created publications and led fundraising campaigns for businesses and nonprofits in North America and Europe.
Full-time Marketing and Public Relations Roles
I have held several full-time positions in the years since I founded Hammock Communications.
Girl Scouts of Southern Illinois
Vice President of Advancement and Communications, 2020
- Planned and executed a virtual benefit netting $50,000 four months after starting in the position
- Wrote a successful $164,000 grant
- Managed an annual giving appeal that brought in 17% more than a goal
- Improved storytelling and design of marketing communications
Executive Director of Marketing and Communications, 2019
The college had just adopted a new brand strategy and I was charged with implementing it in everything from the website to signage to athletic gear. I led the redesign of the website, which includes dozens of videos illustrating aspects of the brand strategy. I managed the video production by a vendor and shot other videos myself.
As media relations director, I secured a story in the New York Times and two TV stories, an unusual feat for a college in a small market.
Unity World Headquarters
Editor, Daily Word magazine, 2014-2015
I had the honor of being the editor of Daily Word, a magazine published by Unity with an international circulation of 350,000. In this position, I led a team of writers, designers and assistant editors in creating the inspirational magazine.
I also wrote articles for the magazine, started a podcast “Daily Word Alive” and blogged.
University of Montana Foundation
Vice President of Strategic Communications and Marketing, 2010-2014
Special Assistant to the President for Brand Strategy, 2011-2012
I was part of an executive team that led a 150% increase in annual productivity in four years. The foundation raised $20 million in 2010 and $50 million in 2014. I was the lead writer for the foundation, writing everything from speeches to website copy.
Clients Served as a Content Marketer
Breast Cancer Wellness Magazine
Beverly Vote, the publisher of Breast Cancer Wellness Magazine, has a vision of an end to breast cancer in the world. I produced a video of breast cancer survivors who join her vision asking for prayers from people everywhere.
University of Missouri-Kansas City (UMKC) Honors College
The UMKC Honors College contracted with me to start a development and outreach program. During my time in the position, I produced testimonial videos for the college’s social media along with many other communications pieces. Student enrollment increased 50% in one year.
University of Alaska-Fairbanks
I worked with the University of Alaska-Fairbanks to better communicate its fundraising messages. I also led a workshop on integrated advancement and was appointed to a committee charged with cutting the university’s marketing communications budget by 25%.
Powell Gardens, Kansas City’s Botanical Garden
I created a campaign video and case statement for a capital campaign while I was campaign director.
Other Valued Partners
- Steele Law Office – blog writing
- Kendall Vickers, candidate – social media
- Deloitte Belgium – writing
- Luciad (now part of Hexagon Geospatial) – writing
- Blue Ridge Services, an engineering firm – editing
- SPS Publications – editing
- Davis Creative – editing
- International Brotherhood of Magicians – editing
- Book authors Kathy Schulte, Cal Thompson and Andrea Hofman – copy editing
- Breast Cancer Wellness Magazine – video
- Ikaria Designs – brand strategy for the Soul Seat
- UMKC Foundation – copywriting and grant writing University of Central Missouri – writing
- WCC Roofing – video production
- Paradiso and Rasamayi – social media, writing, event planning and development of an ecommerce site
- Rev. Coach Carla – writing
Content Marketer Before Facebook!
Yes, we told stories and showed faces before Facebook. Here is what I was doing pre-social media.
University of Missouri Advancement, Columbia
Director of Development Communications, 2005-2010
Mizzou achieved its first billion-dollar campaign goal while I served as director of development communications. I wrote the chancellor’s speeches for development events, planned events across the country, and led the creation of the chancellor’s annual report and marketing communications materials for donors.
TV Background Translates Well to Being a Content Marketer
After earning a Bachelor of Journalism in Radio/TV at the University of Missouri, I worked as a TV news reporter, assignment editor, and producer at four TV stations. This included eight years at WDAF-TV in Kansas City, where I produced the 5 p.m., 6 p.m., noon, and weekend news during my time there. I also was a field producer for Kansas City Chiefs coverage when the team was on the road to the playoffs. I produced a documentary on the station’s 40th anniversary that was nominated for an Emmy.
I left the TV business after the birth of twin sons which expanded my family to four children. When the twins were almost three, I got an offer to manage public relations for the Kansas City School District, a troubled urban district. I accepted and quickly got a crash course in crisis communications. I held two other PR positions before moving into higher education development in 2005:
- Independence (Mo.) School District, Director of Community Relations, 2001-2003
- Missouri Office of the Attorney General, Director of Communications, 2003-2005
My combination of roles gave her expertise in law, K-12 education, higher education, technology, science, museums, youth development and more.
Beth’s Office Buddy
Abby keeps me in line, making sure I take breaks to play and go for walks. Abby and I have traveled and hiked together since spring 2014!