Writing Clear, Compelling Copy

I am a versatile writer who quickly grasps new concepts. While I prefer conversational writing, I have written plenty of formal business letters, white papers, annual reports, and more.

With 12 years of experience writing for colleges and universities, I’m a great choice for freelance writing for any education audience. I also have a good handle on legal writing after serving as director of communications for the Missouri Attorney General.

Engaging B2B Copywriting

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My writing for B2B often includes technical writing and learning about new fields. I like the challenge.

Some great examples of B2B articles I have written include:

B2C Writing For Lawyers, Realtors, and Roofers

While communications director for the Missouri Attorney General, I wrote a lot of press releases related to consumer protection and criminal law. I use my knowledge of the law to write for attorneys.

Drawing on another personal experience, buying and selling six houses, I am a trusted St. Louis real estate writer. I also write for a national roofing company. Unfortunately, I know about needing a new roof because of a hail storm, too.

Examples of my B2C writing include:

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    Persuasive Writing

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    I put my news-writing training to work to craft speeches for university presidents, trustees, and politicians.

    When the University of Missouri-Columbia exceeded a billion-dollar campaign goal, I wrote the remarks for the chancellor and three campaign co-chairs to deliver at the celebration. Watch a recap of the event.

    Op-Ed Articles

    I also write white papers, persuasive letters, and op-ed pieces for CEOs. She wrote this column about racism for Girl Scouts of Southern Illinois CEO Loretta Graham after the George Floyd murder in 2020. Media outlets across St. Louis and Southern Illinois ran the column and Graham was interviewed on radio and TV.

      Writing and Creative Direction for Print Materials

      When I managed marketing and communications at universities, I had the opportunity to create stunning print collateral. I was the lead writer and creative director for annual reports, brochures, and newsletters. Two pieces I created with my teams are below.