HIRE BETH HAMMOCK ON A PART-TIME BASIS

Benefit from a Fractional CMO on your leadership team

Executive directors and CEOs who see the benefits of an in-house chief marketing officer take a big step in that direction when they hire a fractional CMO – a leader working part-time to lead your marketing.


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MAXIMIZE YOUR ROI WITH A FRACTIONAL CMO

We take a load off your shoulders

The demands of digital marketing take time and expertise. Stop worrying about it. In a fractional CMO arrangement, Beth Hammock taps her 22 years of marketing and PR departments to get the results you want.

As your fractional CMO, she will

  • Create marketing and PR plans
  • Develop and adjust budgets
  • Manage staff and agencies
  • Evaluate results daily and update tactics as necessary
  • Approve and edit creative work (writing, design, video)
  • Prepare and deliver reports
  • Participate in your executive team meetings


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Complementary review

We start with a complimentary review of your digital marketing.

Beth Hammock’s first visit with you is much more than a sales call. Here is what will happen:

  • You walk Beth through your donor journey.
  • You complete a questionnaire about your digital strategy, tactics, and ROI.
  • Beth shows you how other businesses are benefiting from robust digital strategies.
  • Beth updates you on the latest trends including video marketing, search engine marketing, social media marketing, and search engine optimization.
  • You work with Beth to create a plan for improving your digital results in 90 days.


Email now

COMPLIMENTARY REVIEW

We start with a complimentary review of your digital marketing

Beth Hammock’s first visit with you is much more than a sales call. Here is what will happen:

  • You walk Beth through your donor journey.
  • You complete a questionnaire about your digital strategy, tactics, and ROI.
  • Beth shows you how other businesses are benefiting from robust digital strategies.
  • Beth updates you on the latest trends including video marketing, search engine marketing, social media marketing, and search engine optimization.
  • You work with Beth to create a plan for improving your digital results in 90 days.


Email now

Do you have a marketing team in place?

If you have an entry-level or mid-level marketing staff, you will benefit from hiring a fractional CMO. Beth Hammock steps in to lead your nonprofit marketing team just as any other new executive begins leading a department. She assesses the skills of staff, helps them improve where necessary, and builds strong working relationships with them.


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What If I Don’t Have a Marketing Team?

Beth strategizes and provides creative direction

Beth has a virtual team of partners who help her deliver digital products. Here is an example: When you need a new website, Beth plans strategy and provides creative direction and website designers and developers build them.

Beth is your liaison to her partners so you don’t have to worry about working with multiple marketers.


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What Sets Beth Hammock Apart?

Beth began her career in the fast-paced world of TV news

As a producer for 13 years, Beth Hammock was both a marketer and content creator. Today, Beth combines creativity, storytelling and strategic thinking to exceed your expectations. Her accomplishments include

  • Revenue increased 150% in the four years Beth was vice president of strategic communications and marketing at the University of Montana Foundation.
  • The University of Missouri, Columbia, raised $700 million in the five years Beth directed development marketing and communications.
  • Developed the brand strategy for Soul Seat, a brand thriving 12 years later.
  • Membership increased 25% at Powell Gardens after implementing Google ads
  • New student leads doubled at Cottey College after new website launched
  • The New York Times ran a story featuring Cottey College

Beth’s background in video production gives her an advantage in guiding video marketing, one of the hottest tactics today. Whether creating content or asking for customer submissions, she is always looking for ways to use video.


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WHAT PEOPLE SAY ABOUT MY WORK
Beth Hammock as your fractional CMO
Beth Hammock is an extraordinarily motivated individual with a conscientious work-ethic. During her tenure at Cottey College, she led the effort of redesigning the college’s website and worked with all concerned parties to cater to their unique needs. That she completed the project within 100 days bespeaks of her high levels of dedication, expertise in the area, and ability to produce quality work within a short duration of time.
Oindrila RoyPh.D., Associate Professor of International Relations, Cottey College
I find Beth Hammock to be a very efficient, innovative and technologically savvy marketing and communications director. I am always impressed with how she effortlessly elevates ideas and captures them as well as communicates a message in a way that makes you want to say ‘Yes, that’s exactly what I had in mind!
Mary MbaChair, Humanities and Associate Professor of French, Cottey College
Beth Hammock is poised, smart and eager to learn more. I recommend Beth for leadership, marketing, and being productive.
Kate DeGraffFounder & CEO, KM Guru Marketing

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Explore a rewarding partnership with Beth Hammock.


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